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Global Online E Commerce Media Company Malaysia For Sale

Kuala Lumpur, Malaysia
Asking Price:
$1,415,000 (USD)
Sales Revenue:
$1,192,935 (USD)
Cash Flow:
$305,500 (USD)

THE OPPORTUNITY

The Company is an online deal community featuring exclusive online coupon codes from merchants of various industries.

In 2012, the founder envisioned the concept of an online media company, registering and operating up to 30 businesses on multiple domains, amongst them, Solden.be. Popularity grew at a rapid pace, as Solden.be began amassing hundreds of webshops, which prompted the idea to extend their reach to other markets.

After claiming the number one spot in Belgium, the company realised the opportunity to expand their horizons, and the company was crafted to establish a unified global brand. It began their initial European expansion into Switzerland and Austria, before moving to the Scandinavian market in Denmark, Finland, and Sweden.

Having enjoyed success within the European e-commerce market, the company identified the opportunity to venture away from Europe, and into Asia. The company identified the Southeast Asian region as their entry point into foreign markets, and in 2016, established themselves in Kuala Lumpur, with their Malaysian office also acting as their headquarters since 2020.

Sjoerd Copier helped facilitate worldwide growth as the CEO of the company, bringing his experience in the industry to further broaden its portfolio. Within the Asian region, it currently serves Malaysia, Singapore, Indonesia, and Thailand with intentions to further explore other markets. he is prepared to stay on in the business and retain his 10% if necessary.

Multiple times awarded as one of Deloitte’s Fast50 Companies in The Netherlands, the company shows no signs of slowing down, alternating between exploring new merchants and markets, and friendly brainstorm sessions at the office.

“Their vision is to help online consumers change their shopping habits, by helping them save money by providing them with a community and exclusive discounts.

Their mission is to be the best consumer-centric company within the industry, and to constantly deliver new discounts and sales offers to online shoppers.”

PRESENT INDUSTRY AND MARKET CONDITIONS

Worldwide, affiliate marketing has surpassed $15 Billion in size, with 81% of brands online offering affiliate marketing partnerships to publishers like Saleduck.

Online deal communities that are focusing on the user experience are a rising trend within this industry with new communities being founded and growing in different countries. International examples are Hotukdeals.co.uk and Slickdeals.net.

During COVID, e-commerce has been booming globally. Online shopping adoption has been accelerating whilst consumers had to stay at home. It's expected this trend will continue post-Covid.

Affiliate marketing being an important part of e-commerce has also continued to perform very well after Covid. There has been a swift change in the type of products that are purchased online. Despite travel advertisers have declined dramatically due to the lockdowns. Other advertisers such as home, garden, fitness retailers, and pharmacies have increased substantially during the pandemic.


FINANCIALS

The figures below are a consolidated summary from the various trading entities

Year End 31st Dec 2017 2018 2019 2020
Turnover (MYR) 7,453,047 6,457,220 5,861,668* 4,832,575*
Aj'd EBITDA (MYR) 1,577,738 1,532,501 1,141,553 1,237,478
* Includes estimated deferred revenue.

As at 31st December 2020, Total Assets were 3,199,010 MYR and Total Liabilities were 113,461 MYR. Net assets were 3,085,548 MYR (rounded off)

REVENUE STREAMS

These can be a performance-based or fixed fee.

Performance-Based:
Every time a user visits one of their shopping platforms and clicks on a participating advertiser discount, a cookie and/or fingerprint technology tracking is enabled.

When that same user completes an action such as a purchase, registration or app installation at the advertiser’s website, the company are attributed an agreed commission. The average commission value varies per advertiser and niche margins. The total earned commission is paid by a variety of Affiliate Network partners.

Algorithm ranking (eCPC)
When an advertiser has a high effective cost per click (eCPC) this has a positive influence on the algorithm and will increase the deal visibility and sales. When they also provide an exclusive discount code, it will likely increase conversion rates and again increase the deal visibility. Adding a high cost per click (CPC) will work as a subsidy and also has a positive influence on the algorithm.

Fixed Fee:
They give an advertiser brand awareness among consumers with strong buying intentions to increase their average order value (AOV), frequency of purchases and the total amount of customers.

Homepage slider
Their front-page slider is one of the most desirable locations and the perfect choice when advertisers want to get branding for their campaign.

Homepage favourite
Being featured directly on the company as the audience's favourite. The homepage is naturally visited, and the branding is exposed directly.

Newsletter placement
Email marketing is efficient to send to large quantities of subscribers. A placement is possible in their weekly newsletter or in a dedicated newsletter. They can include product reviews, advertorials and exclusive deals to help the advertiser branding campaign.

Push Notifications
Push Notifications has turned out to be most effective with click-through rates up to 10%. This often gives immediate results in terms of clicks and conversions for our advertisers.

USP’S

● Tracking and algorithm capabilities
● MSC Pioneer Status
● 100% private ownership
● High skilled multi-disciplinary in-house team

REASON FOR SALE

The Founder is not operationally involved in the company and wishes to diversify his investments.

The Current CEO wishes to continue his role with a new acquirer and wants to grow and invest in the business and create new synergy partnership opportunities with a new owner.

OPPORTUNITIES

Increase in retention and user engagement with the launch of:

● Mobile App
In Asia they are often asked ‘Do you have an App?’ and so far the answer has been ‘No, but they have a fully responsive website’. But early in 2021 they will be launching their webapp in order to increase engagement in Asia where they have up to 80% in mobile traffic. They think they can generate many target downloads with their website's traffic.

● Browser extension
Globally a new development has been the launch of money-saving browser extensions. After the recent acquisition of Honey by Paypal for $4B and the acquisition of Pouch by Global Savings Group, the company has decided to develop and launch their own browser extension early 2021. They think they can generate many target downloads with their website's traffic.

● Deal Community
Improving their current platform for UX, sidespeed and automation will also continuously result in a more effective business.

● Potential expansion into Australia and New Zealand


STAFF

22 including the 2 Owners.


Ref: 13420
Price: 6Million MYR 100% equity (€1.2M)

Property Information

Real Estate:

Lease

Location:

The main head office is in Kuala Lumpur, Malaysia.

Business Operation

Expansion Potential:

Increase in retention and user engagement with the launch of:

● Mobile App
In Asia they are often asked ‘Do you have an App?’ and so far the answer has been ‘No, but they have a fully responsive website’. But early in 2021 they will be launching their webapp in order to increase engagement in Asia where they have up to 80% in mobile traffic. They think they can generate many target downloads with their website's traffic.

● Browser extension
Globally a new development has been the launch of money saving browser extensions. After the recent acquisition of Honey by Paypal for $4B and the acquisition of Pouch by Global Savings Group, the company has decided to develop and launch their own browser extension early 2021. They think they can generate many target downloads with their website's traffic.

● Deal Community
Improving their current platform for UX, sidespeed and automation will also continuously result in a more effective business.

● Potential expansion into Australia and New Zealand

Reasons for selling:

One of the Owners wishes to sell.

Trading hours:

Normal office hours

Employees:
22
Years established:
2012

Other Information

Support & training:

The Current CEO wishes to continue his role with a new acquirer and wants to grow and invest in the business and create new synergy partnership opportunities with a new owner.

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