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Growing Essential Oil And Natural Health E-commerce Business For Sale

Arundel, Queensland, Australia
Asking Price:
$67,500 (AUD)
Sales Revenue:
$250K - $500K (AUD)
Cash Flow:
Under $50K (AUD)

This is a growing business with exponential potential. It offers doTERRA essential oils, aromatherapy diffusers, Traditional Chinese Medicine, BrocShots, Turmeric Tea and accessories - among other items. doTERRA is a brand which has increased so much in popularity that it now sells itself. It is a high quality, therapeutic grade, digestible oil that is use for home healthcare and wellness. doTERRA has become a billion dollar brand within 12 years of launching.

This business is benefiting from the growing trend in self-care, whole foods and natural therapies, and is experiencing a significant and exciting return from loyal customers. It has a Facebook and Instagram following and a considerable-sized customer database.

I have been using GoogleAds for several years and have an Ad Manager who has been managing the account for 18 months. She has been steadily growing returns month on month. Data is available. The majority of our business now comes Google advertising which means the company has huge SEO/organic potential.
The website was revamped and relaunched earlier this year using an SEO-optimising template and our organic customer base is already growing.

At the moment I am still able to run it part-time by myself. The business can be run from anywhere in Australia. I have many marketing ideas for the new owner as the business is primed to be taken to the next level. Some of these include expanding into overseas markets - I have been invited to take a stand at the Dubai 2020 Expo; Advertising on Facebook and Instagram; direct selling to Health Food Shops to wholesale our diffusers. I will provide after-sales support.

The business has recently been valued at $70,000. Valuation provided on request.

Property Information



Premises Details:

Can be run from home. Anywhere in Australia.

Business Operation

Expansion Potential:

This business has enormous potential. Last year, 60% of it's business was organic. However, Google changed its algorithms last June, focusing more on the whole user experience and less on ad relevance. This negatively affected the business for a while, for example because our pictures were of too high a quality and that affected our page download speeds. This has improved since our website relaunch and although our overall business income levels remain the same, the organic side has yet to fully come back to where it was - which means there's huge growth potential. About 70% of our business now comes from GoogleAds. There are many initiatives that can be undertaken to market and grow the business, such as posting regular blogs on the website. Over the past three months I have focused more on the website and our organic traffic has increased by 100%. Instagram and Facebook are other virtually untapped areas. More direct mailing of the existing 8000-strong customer base can also be undertaken - this is a virtually untapped income stream.

The wholesale side of the business to Health Food Shops is another untapped area. We supply health food shops with aromatherapy diffusers. We currently supply Go Vita but have not yet made a concerted effort into this untapped market.

The overseas market is another untapped area. We have supplied the US, Canada and France with our product, but as of yet we haven't solicited the overseas markets.

Competition / Market:

This is a retail space that is currently exploding in popularity. New companies are entering the scene but this business already has a online history and a track record with Google. It also has a 8000+ existing customer base from which we currently receive 20% of our business. It also has 2,500 followers on Instagram and over 2,000 on Facebook. It also has a wholesale customer base of health food shops and online retailers for our diffusers and this has huge untapped potential.

Reasons for selling:

I love this business and part of me doesn't want to sell it because of its huge potential. However, I only started it for pocket money to support myself while I finish my Masters Degree.

I fell in love with the business so much that I put my Masters on hold and focused on the business instead. Now it's time to get back to my first career and I have to choose. I want this business to succeed. I want you to succeed in it. And I would love to be involved in some way.

It's perfect for someone who wants to work part-time or for a mother/daughter/siblings who want to create their own career.

Trading hours:

Monday to Friday 9am to 5pm.
Saturday 9am to 1pm.

Years established:

Other Information

Support & training:

Support and training will be given for a negotiated period.
Ongoing help and support will be offered on a consultancy basis.

Inventory / Stock value:
$5,000 (AUD)
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Home based:
This business can be run from home.
This business can be relocated.

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