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This women’s clothing brand has defied industry trends and grown almost 300% since 2012. The keys to this growth are style, comfort, sales strategy and product availability. Consumers love them and are very loyal, buying or ordering in quantities of 4, 5, 6 and more. Retailers love them because they can replenish stock almost any time. Manufacturing is outsourced to firms in New York City on a year-round, on-demand basis. This business is operationally lean, employing a small full time staff to manage accounting, shipping, design, accounting and sales.
• More aggressive marketing & business development.
• Increase brick & mortar and ecommerce sales channels; sell direct to consumer.
• Merge with another manufacturer to reduce expenses/increases operating profit.
• Expand strategy and operation to other countries.
• And compatible products to the sales catalog.
• Acquisition by an investor with a superior distribution network.
• Superior line with a fit for every woman, no matter what shape or body type.
• Designs that stay in style year after year.
• Wash & Wear products that require no dry cleaning.
• High repeat business from loyal consumers & retailers.
• Reorder system for retailers that allows for virtually “on-demand” stock replenishment.
• Double digit revenue growth 2014 vs. 2013 and double digit growth of Seller’s Discretionary Earnings.
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